Today, we reveal what can make a difference when it comes to agency-managed digital communication.

The advantage of a web agency

Choosing an agency to manage your online presence undoubtedly offers several advantages to individuals like freelancers and businesses.

CONSTANT, CONSISTENT, AND EFFECTIVE COMMUNICATION

You need to be there, consistently!

An online presence, to yield results, must be effective, consistent, and continuous.

But why rely on an agency rather than doing it yourself or hiring an experienced marketing and communication employee?

The answer is straightforward and encapsulates a series of characteristics that only a web agency can offer.

DIY MARKETING

DIY may work up to a certain point, but it won’t take you where you want to go because deploying a range of diverse skills is necessary to achieve concrete and lasting goals.

CONSISTENCY IN COMMUNICATION

Speaking of consistency, when managing the communication of a brand, a company, a professional, or a personality, it’s necessary for all communication channels to be consistent with each other.

In simpler terms, there must be a common thread that always clearly and unequivocally refers back to the main object of communication.

Colors, style, language, and many other parameters must travel on the same track and simultaneously, albeit with different times, methods, and tools.

Only a web agency that handles and manages all aspects of the web, such as website design, online marketing, social media management, and search engine optimization (SEO), can ensure that online presence is constantly aligned with the main focus.

All these features attribute to the brand or company in question, a professional and detailed communication in every aspect.

TIME IS MONEY

On this famous phrase, we have reflected at length.

If time is indeed money, a potential client who contacts an agency must focus on their own work and, above all, dedicate their time to their business.

For this reason, DIY becomes an energy waste that could instead be used to increase business earnings.

Managing all aspects of the web can take up a lot of time and resources, and you would end up neglecting your main work. Moreover, the result would be less professional and less concrete.

Choosing to rely on an agency allows the client to focus on their business while experts take care of their online activities and independently manage every important aspect.

VARIOUS NECESSARY SKILLS

Let’s say you want to hire a marketing expert to handle your digital presence.

As fortunate as you may be, you will never find in the same individual a sharp competence in each of the necessary skills.

You might find a smart and proactive social media manager, but lacking in knowledge or linguistic expertise.

Or you might find an employee responsible for your web presence who can technically create your site but isn’t able to manage and evaluate all the other aspects to work on.

In short, many not-so-sharp skills in one person would end up making all channels of your communication inconsistent.

The strength lies in the team

The strength of a web agency is the ability to provide you with a team of experts who deal with different aspects and work under the guidance of the marketing plan manager.

The specialized expertise of a team of experts in various fields, such as web developers, social media managers, designers, marketing experts, and SEO specialists, can offer specialized skills in every aspect of the web, ensuring a high-quality service in every branch of communication.

All this supported by the consistency we have already talked about.

UTILIZING EXPERIENCE IN DIFFERENT SECTORS

Agencies like Gavilab have clients in various sectors, which enriches both commercially and in terms of knowledge.

A web agency that manages all aspects of the web has a broader and more detailed view of the digital landscape and can suggest innovative strategies and approaches to improve your online presence.

Having a more informed view of communication can help the agency leverage knowledge acquired in other sectors that can be implemented for the client.

For example, during the pandemic, we experienced different moments between lockdowns, reopenings, delivery, take-away, and other situations that everyone is familiar with.

Having clients worldwide, where the “emergency” situation varied from place to place, the agency could predict some events and worked in advance to manage them better.

COMMUNICATION GROWS AND EVOLVES WITH THE CLIENT

Evolution is the key to survival.

A web agency like ours is able to constantly monitor web performance such as traffic and traffic quality on the site and social media, advertising campaigns, search engine positioning compared to competitors, and campaign budget management.

By making changes and updates at every stage, when necessary, to maximize effectiveness.

The ability and capacity to evolve will allow you to use the right tools at the right time.

Our team maintains an external view of each client’s business, allowing us to assess any changes in direction.

Our priority is to accompany the client towards their future by providing them with the tools that gradually become necessary and appropriate.

For this reason, we consider constant collaboration and communication between the agency and the client fundamental.

Think, for example, of a local or national business that decides to target an international market:

Our agency’s holistic view, with clients worldwide and in all sectors, can guide the client towards national or international expansion or towards the creation of a franchising network.

TARGETED TOOLS

Our agency has access to advanced resources and tools.

Not always does the individual marketing professional have access to a wide choice of tools to plan their strategy.

With a team that manages all aspects of the web, scaling and adapting your online operations according to your growth and change needs is simpler.

Thanks to the use of specific tools, it is possible to plan a curated and professional communication.

In addition to the essential skills in our work, we know how to meet the daily needs of the client and advise and guide them best to ensure realistic, personalized, and aware communication.

NEEDS

It’s not just a matter of budget!

Often, a potential client asks for consultancy from the agency to know the price they will have to pay for the service requested.

Before the estimate, the agency must make careful evaluations to help the client understand their needs and where they can start their online growth journey.

There are so many aspects to consider that the client cannot imagine what tailored communication is for them.

Even companies in the same sector often require different communication.

There may be a common denominator, but it is necessary to personalize communication 100%.

So, if you are considering the idea of embarking on a digital presence journey, remember that a web agency like Gavilab offers you all the necessary skills with a single reference point to turn to.

Choose carefully who to entrust with the task of representing you best in your digital showcase.

Whether you are a public figure, a professional, or the owner of a company, you must always rely on an agency of professionals.

Have you ever wondered how much it would cost you in terms of time and money to have professional figures to manage and collaborate among themselves? Imagine having to hire and manage the following figures:

• an expert in strategies
• a website developer
• a user experience expert
• a social media manager
• a photo editor
• a video editor
• a copywriter
• a data analyst
• an email marketing expert
• an expert in google campaigns
• an expert in meta campaigns
• an expert in TikTok campaigns
• an expert in YouTube campaigns
• a YouTube manager

etc….

The answer is yours!

RESULTS UNDER CONTROL

Our web agency is able to constantly monitor results and all changes that need to catch the team’s attention.

This way, you can have control over online performance and compare with the client to evaluate if the growth and visibility are proportional to the business in question.

It’s important to have someone to talk to understand if you’re heading in the right direction.

WE COMMUNICATE TO COMMUNICATE

We always advise companies that entrust us with the guidance of their communication to take care of communicating themselves with us.

If the agency is constantly informed about changes, ideas, modifications, and management of the company, it can in turn appropriately communicate any news to end-users.

In simpler terms, we are your digital department, so why not take advantage of this benefit?

It’s not a demanding job, but there must be a reference person capable of communicating any relevant detail in real-time.

Moreover, thanks to constant communication between the agency and the client, it is possible to devise promotions, plan strategies, and present new products and services adequately.

NOT ALL WEB AGENCIES ARE EQUAL

“Here’s where the cat falls”

It’s not about deciding whether with or without the agency; you also have to choose the right agency for you!

As in any sector, even in marketing, you must rely on serious, professional, and reliable agencies.

The web agency’s task is to take care of your online presence 360 degrees and must do so professionally and tactfully.

Our responsiveness is a very important feature that every client appreciates immediately.

Being prompt and offering immediate support when needed is an unmatched added value.

Think again about the Pandemic: all those changes, restrictions, and continuously evolving rules made the agency’s promptness necessary in creating, modifying, and reworking all communication day by day.

Many do not know how important it is to rely on a professional agency like ours and only realize the difference if they have already had experience with other agencies.

Our best client, in terms of satisfaction, is the one who has had past experiences collaborating with our competitors.

This is just a taste of how confident we are that we can make a difference with every client!

We know that often informing oneself equates to further confusing one’s ideas. We realize that our service, explained and illustrated to those who are not experts, can seem like everything and nothing.

What is certain is that there is nothing more important to start from than seriousness and professionalism.

Think about it, because choosing an agency to take care of your digital image will make a difference.